泡芙短视频

Capturing attention in an attention-deficit world

An array of digital devices against a white background representing our Digital Marketing Certificate

Empower businesses to grow better with relevant inbound marketing strategies. Marketing success depends on creating meaningful, valuable connections between business and consumer.

Apply theory and skills to SEO optimization, online advertising, and web analytics for real-world experiences. You also create compelling content that sparks attention, provides solutions, and retains customers beyond the bottom line.

Get your Foundations in Digital Marketing Certificate at 泡芙短视频.

Marketing major Easton Wasinger on our Digital Marketing Certificate

"As a student pursuing the Foundations in Digital Marketing Certificate, I couldn鈥檛 ask for a more hands-on class structure. Having the ability to learn about topics you use every day goes beyond theory into the real world."

Easton Wasinger
Marketing, '20
  • Foundations in Marketing Certificate
  • How it works
  • Courses
  • Industry certifications
  • Cost
Foundations in Marketing Certificate

What you鈥檒l gain

  • Applied marketing mindset 鈥� learn how to research audiences, position a brand, and design campaigns that meet real goals.
  • Cross-disciplinary value 鈥� bring perspectives from art, psychology, sociology, business, and more into creative, data-informed work.
  • Career-ready experience 鈥� consult for local organizations, present findings, and leave with projects you can show employers.

Program highlights

  • Core courses 鈥� Principles of Marketing (MK 250), Consumer Behavior (MK 350), Integrated Marketing Communications (MK 371).
  • Hands-on learning 鈥� live case studies with local businesses, on-site field visits, and client presentations.
  • Small classes, close mentorship 鈥� approachable faculty and personalized feedback.
  • Open to all majors 鈥� designed to complement your primary field of study.
  • Internships available 鈥� connect with opportunities through the Career Center and local networks.
How it works
  • Complete the certificate in as little as 2 academic semesters (approximately 8 months)
  • No course prerequisites (class standing of Junior or Senior for students also seeking a BA)
  • Class sizes approximately 25-30 students
  • Applied/experiential learning
  • Full-time students pursuing a bachelor's degree may add the certificate at no extra cost
Courses

Required courses

Three required courses lay a comprehensive foundation.

MK 281 Digital Marketing Channels

This course introduces the various channels organizations use as part of their digital marketing efforts. The course has an applied orientation in which students apply the best practices in the context of specific digital marketing activities.

MK 380 Social Media Marketing

Learn the role of social media and email marketing, how it influences consumer behavior and best practices for building brand engagement. You’ll learn to design effective strategies and how to leverage video to create compelling content. You’ll apply the knowledge you gain in assessments of small and large business campaigns and assist those businesses in creating successful strategies.

MK 340 - Web Development 1

In this course, students learn User Interface design and explore the elements of developing for the web in HTML and CSS. Information organization, visual design, human interface/usability, content management systems, and accessibility issues are addressed.

Industry certifications

As part of the coursework to earn your certificate, you will also earn credentials in industry certification programs. Currently, these include the following, which may not always be available:

  • Google Ads
  • Google Analytics
  • Hubspot certificates (e.g., Inbound Marketing, Content Marketing)
Cost

Colorado resident

$4,835 per semester
Includes $3,780 (tuition) + $1,055 (fees, based on 15 credits per term)
*No additional cost for students seeking a BA.

Non-resident

$10,399 per semester
Includes $9,344 (tuition) + $1,055 (fees, based on 15 credits per term)
*No additional cost for students seeking a BA.

Native American Tuition Waiver

The Native American Tuition Waiver can be applied to the Foundations in Digital Marketing Certificate's tuition costs.

Be sure to check out Tuition & Aid for more information and updated pricing details.